In this episode I’m joined again by my friend Jon Baumgardner to talk about Blue Ocean Strategy and how it might be applied to designing and marketing small-press RPGs.
Yaruki Zero Podcast #10 (43 minutes, 14 seconds)
Show Notes
- What is Blue Ocean Strategy?
- Tom Peters
- Red Ocean vs. Blue Ocean; existing vs. untapped market space.
- Joe Pine & Jim Gilmore
- Blue Ocean Thoughts: Sell Me On…, a post from this blog on “fair process.”
- Innovating the Medium
- Serial Homicide Unit (and the mp3 demo)
- D&D Podcast on WotC’s structure for selling miniatures, an example of Dungeon Tiles, and the Dungeon Delve supplement that explicitly references Dungeon Tiles.
- Disposable Heroes paper miniatures from Precis Intermedia
- Joe McDonald’s Ribbon Drive
- Innovating in Marketing
- Evil Hat’s PDF Policy, and the episode of That’s How We Roll where Fred talks about his views on PDFs.
- Addendum: Overcoming Objections
- Any questions you’d like us to discuss in the future? Please comment!
This podcast uses selections from the song “Click Click” by Grünemusik, available for free from Jamendo.com. If you like the song, consider buying some CDs from Nankado’s website.
Yaruki Zero Games 
There’s a problem with your RSS feed. When I try to download your podcast through an aggregator I’m pulling down every graphic you post in your articles and the mp3 file is getting overwritten with WordPress’ audio player plugin.
Hey, thanks for the mention of Ribbon Drive!
The game was very intentionally designed to reach a new market. It’s stripped of strange geek genre conventions, it requires no dice or elaborate equipment, it draws from popular media, it involves a more common ‘hobby’ (making mix CDs), it requires only a single session, there’s no “math” in the game, and the writing assumes an audience who will need to learn such stuff as:
what a scene is
how to frame a scene
what tense you speak in
whether you can speak in character AND out of character.
So, thanks for the shout-out! It’s good to see that the game is on people’s radar for this reason, as I worked hard to make it so.